Working Together To Produce Better Barley
AB InBev partners with growers around the world to produce high-quality malt barley, the primary ingredient in our world class beers. We have a long-standing history of working collaboratively with growers – investing in the development of improved varieties, providing access to quality seeds and inputs, and deploying skilled agronomists to assist growers in the art of producing malt barley.
In 2013 we expanded this partnership by developing a platform for our growers to benchmark their barley practices and performance across our global grower network, exchanging best practices that drive productivity gains within their farming operations. Guided by these benchmarking insights, the platform also comprises a portfolio of technology and management programs that address regional gaps – driving benchmarking into action.
This platform SmartBarley is led by our agronomists to help growers improve their productivity, profitability and natural resource efficiency – delivering value to their farms and to our supply chain.
Don’t have a SmartBarley account? If you are a grower for AB InBev and would like to participate, please contact your AB InBev agronomist or field technician to get started.
A Global Grower Network
We work directly with more than 20,000 barley growers around the world, representing more than 1 million hectares of cultivated area across four continents and nine countries – including Argentina, Brazil, Canada, China, Mexico, Russia, the United Kingdom, the United States and Uruguay.
More than 2,400 growers have participated in SmartBarley since 2013. Learn more about our malt barley supply chain, our SmartBarley programs and the grower demographics in each region.
Global Insights , Local Results
At the heart of the SmartBarley platform is benchmarking. Through more than 40 comprehensive field performance metrics, ranging from yield to irrigation productivity, SmartBarley provides an interactive dashboard that allows growers to anonymously compare their crop practice and outcomes across other growers around the world. Leveraging benchmarking insights to assess regional gaps and opportunities, SmartBarley incorporates a portfolio of technology and management programs aimed at helping farmers improve yield and input efficiency, while also driving the high quality that is key to AB InBev's world class beers. While these programs start with a regional focus, we look to scale successful programs globally, levering best practices and shared resources across our global network.
Learn more about SmartBarley’s grower benchmarking and technology portfolio.
From The Field